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Building strong brands / David A. Aaker.

By: Aaker, David A [Author]Material type: TextTextLanguage: English Publication details: London: Sinmon & Schuster UK Ltd, 2002 Description: 380 p.: ill.; 24 cmISBN: 0743232135Subject(s): Brand name products -- Managment | Brand name products -- Valuation -- Management | Intangible property -- Valuation -- Management | Διοίκηση επιχειρήσεωνDDC classification: 658.827
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Βιβλιοθήκη ΑΚΤΟ - Αθήνα
ΑΚΤΟ Βιβλιοθήκη Ευελπίδων
Κύρια Συλλογή 658.827 AAK (Browse shelf(Opens below)) Not For Loan ATKR6542
Books Books Βιβλιοθήκη ΑΚΤΟ - Θεσσαλονίκη
Κύρια Συλλογή 658.827 AAK (Browse shelf(Opens below)) Not For Loan TH00628

Includes bibliographical references and index.

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