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Advertising: principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Contributor(s): Material type: TextTextLanguage: EnglishLanguage: English Publication details: New Jersey: Pearson Education, 2006Edition: 7th edDescription: 592 p.: ill.; 28 cmISBN:
  • 0131968815
Other title:
  • Advertising principles and practice
Subject(s): DDC classification:
  • 659.1
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Βιβλιοθήκη ΑΚΤΟ - Θεσσαλονίκη Κύρια Συλλογή 659.1 WEL (Browse shelf(Opens below)) Not For Loan TH00410

Includes bibliographical references (p. 575-580) and index.

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