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Advertising: principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Wells, William [Author]Contributor(s): Moriarty, Sandra [Author] | Burnett, John [Author]Material type: TextTextLanguage: English Publication details: New Jersey: Pearson Education, 2006 Edition: 7th edDescription: 592 p.: ill.; 28 cmISBN: 0131968815Other title: Advertising principles and practiceSubject(s): Advertising | Διαφήμιση -- Ελλάδα | Advertising -- GreeceDDC classification: 659.1
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Βιβλιοθήκη ΑΚΤΟ - Θεσσαλονίκη
Κύρια Συλλογή 659.1 WEL (Browse shelf(Opens below)) Not For Loan TH00410

Includes bibliographical references (p. 575-580) and index.

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