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Advertising: principles & practice / William Wells, Sandra Moriarty, John Burnett.
Material type:
TextLanguage: English Publication details: New Jersey: Pearson Education, 2006Edition: 7th edDescription: 592 p.: ill.; 28 cmISBN: - 0131968815
- Advertising principles and practice
- 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Βιβλιοθήκη ΑΚΤΟ - Θεσσαλονίκη | Κύρια Συλλογή | 659.1 WEL (Browse shelf(Opens below)) | Not For Loan | TH00410 |
Includes bibliographical references (p. 575-580) and index.