Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.
Material type:
TextLanguage: English Publication details: New York : Routledge , c2007.Description: 368 p. : ill. ; 23 cmISBN: - 9781598740905 (hardback : alk. paper)
- 1598740903 (hardback : alk. paper)
- 9781598740912 (pbk. : alk. paper)
- 9781598740912 (pbk. : alk. paper)
- 658.8/34 22
- GN450.8 .S86 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Βιβλιοθήκη ΑΚΤΟ - Θεσσαλονίκη ΑΚΤΟ Βιβλιοθήκη Θεσσαλονίκης | Κύρια Συλλογή | 658.834 SUN (Browse shelf(Opens below)) | 1 | Not For Loan | TH6309 |
Includes bibliographical references (p. 329-357) and index.
Part I. Introduction -- Anthropologists and anthropology in consumer research -- What does cultural analysis mean? -- Framing cultural questions: what is coffee in Benton Harbor or Bangkok? -- Part II. Engaging approaches -- The ordinary matters: making anthropology audible / Donald D. Stull -- Apposite anthropology and the elasticity of ethnography / John F. Sherry, Jr. -- The social life of metaphors: have we become our computers? -- Finding ourselves in images: a semiotic excursion -- Contextualizing emotion: when do boredom, paranoia, and "being strong" become emotions? -- Diagnosing conversational details -- Part III. Engaging entanglements -- Entagled / Russell Belk -- Reflexivity and visual media: entanglements as a productive field / Vilma Santiago-Irizarry and Frederic W. Gleach -- Anthropology and consumer segmentation: the terrain of race and ethnicity -- Ethnographic video in consumer research: fulfilling the promise? -- Photographs, ethics, and exoticization in/of practice -- Part IV. Engaging one another.