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Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.

By: Sunderland, P. L. (Patricia L.)Contributor(s): Denny, Rita Mary Taylor, 1956-Material type: TextTextLanguage: English Publication details: New York : Routledge , c2007. Description: 368 p. : ill. ; 23 cmISBN: 9781598740905 (hardback : alk. paper); 1598740903 (hardback : alk. paper); 9781598740912 (pbk. : alk. paper); 9781598740912 (pbk. : alk. paper)Subject(s): Business anthropology -- Research | Consumers -- Research | Anthropology -- MethodologyDDC classification: 658.8/34 LOC classification: GN450.8 | .S86 2007
Contents:
Part I. Introduction -- Anthropologists and anthropology in consumer research -- What does cultural analysis mean? -- Framing cultural questions: what is coffee in Benton Harbor or Bangkok? -- Part II. Engaging approaches -- The ordinary matters: making anthropology audible / Donald D. Stull -- Apposite anthropology and the elasticity of ethnography / John F. Sherry, Jr. -- The social life of metaphors: have we become our computers? -- Finding ourselves in images: a semiotic excursion -- Contextualizing emotion: when do boredom, paranoia, and "being strong" become emotions? -- Diagnosing conversational details -- Part III. Engaging entanglements -- Entagled / Russell Belk -- Reflexivity and visual media: entanglements as a productive field / Vilma Santiago-Irizarry and Frederic W. Gleach -- Anthropology and consumer segmentation: the terrain of race and ethnicity -- Ethnographic video in consumer research: fulfilling the promise? -- Photographs, ethics, and exoticization in/of practice -- Part IV. Engaging one another.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Βιβλιοθήκη ΑΚΤΟ - Θεσσαλονίκη
General Stacks
Κύρια Συλλογή 658.834 SUN (Browse shelf(Opens below)) 1 Not For Loan th6309

Includes bibliographical references (p. 329-357) and index.

Part I. Introduction -- Anthropologists and anthropology in consumer research -- What does cultural analysis mean? -- Framing cultural questions: what is coffee in Benton Harbor or Bangkok? -- Part II. Engaging approaches -- The ordinary matters: making anthropology audible / Donald D. Stull -- Apposite anthropology and the elasticity of ethnography / John F. Sherry, Jr. -- The social life of metaphors: have we become our computers? -- Finding ourselves in images: a semiotic excursion -- Contextualizing emotion: when do boredom, paranoia, and "being strong" become emotions? -- Diagnosing conversational details -- Part III. Engaging entanglements -- Entagled / Russell Belk -- Reflexivity and visual media: entanglements as a productive field / Vilma Santiago-Irizarry and Frederic W. Gleach -- Anthropology and consumer segmentation: the terrain of race and ethnicity -- Ethnographic video in consumer research: fulfilling the promise? -- Photographs, ethics, and exoticization in/of practice -- Part IV. Engaging one another.

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